MERCEDES 
WOODCROFT

I’m a Sydney-based creative with a passion for conscious storytelling through both visual and written mediums. My academic journey at RMIT University in Melbourne has honed my skills in copywriting, video editing, and creative direction, while my personal pursuit of photography and film curation adds a distinctive flair to my work. With a foundation built on Marketing, PR, Data Analytics, and intensive studies in Copywriting and Creative Direction, I approach each brief with a strategic and creative mindset, leveraging tools like Photoshop and presentation skills to craft compelling campaigns. My elective studies in psychology and philosophy at Macquarie University, coupled with a minor in film, deepened my understanding of human behaviour and narrative structure, allowing me to create authentic and impactful advertising strategies. I thrive in roles where creativity meets strategy, and I’m excited to bring my holistic approach to innovative projects and dynamic teams.