Hi, I’m Mercedes Woodcroft
Junior advertising creative passionate about copy, design, art direction and photography
LinkedIn
02_MY STUDIO
2019 - 2020
Student of Advertising
RMIT University, Melbourne:
I am mid way through my advertising degree and have completed training in copywriting, art direction, campaign strategy and advertising media. My sub major is film studies.
03_STARTING MY ADVERTISING CAREER
Brand Strategy
Copywriting
Social Content
Creative Concept
04_MY PUP, OTIS
04_SKILLS
Creative campaign portfolio
StoryBox Library Campaign
Campaign brief & aims
Describe your image
Facebook Advertisement
Describe your image
StoryBox Library Campaign
1/7
Australian Defence Force Campaign
Campaign briefs & aims
Describe your image
In-app extras
Describe your image
Australian Defence Force Campaign
1/12
Lego Campaign
Campaign briefs & aims
In store pop up shop
Lego Campaign
1/8
Brava Bras campaign
Campaign briefs & aims
Execution
Brava Bras campaign
1/3
State Government of Victoria Campaign
Campaign briefs & aims
Execution
State Government of Victoria Campaign
1/3
City of Melbourne Campaign
Campaign briefs & aims
Describe your image
Execution 3 (continued)
City of Melbourne Campaign
1/6
Bowel Cancer Australia Campaign
Campaign briefs & aims
Execution
Bowel Cancer Australia Campaign
1/3
Twist-A-Pet Campaign
Target audience
Evaluation plan (continued)
Twist-A-Pet Campaign
1/12
Brand Logo
Brand logo & tag line
Billboard advertisement
Brand Logo
1/13
YoPro Campaign
Creative rationale & description
Execution 2
YoPro Campaign
1/4
World Vision postcard campaign
Creative rationale
Post card 3
World Vision postcard campaign
1/5
BMW Media plan
Link
BMW Media plan
1/2