Hi, I’m Mercedes Woodcroft

Junior advertising creative passionate about copy, design, art direction and photography

LinkedIn

02_MY STUDIO

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2019 - 2020

Student of Advertising

RMIT University, Melbourne:

I am mid way through my advertising degree and have completed training in copywriting, art direction, campaign strategy and advertising media. My sub major is film studies.

03_STARTING MY ADVERTISING CAREER

Brand Strategy

Copywriting

Social Content

Creative Concept

04_MY PUP, OTIS

04_SKILLS

Creative campaign portfolio 
 
StoryBox Library Campaign
StoryBox Library Campaign

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Campaign brief & aims
Campaign brief & aims

Describe your image

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Facebook Advertisement
Facebook Advertisement

Describe your image

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StoryBox Library Campaign
StoryBox Library Campaign

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1/7
Australian Defence Force Campaign
Australian Defence Force Campaign

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Campaign briefs & aims
Campaign briefs & aims

Describe your image

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In-app extras
In-app extras

Describe your image

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Australian Defence Force Campaign
Australian Defence Force Campaign

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1/12
Lego Campaign
Lego Campaign

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Campaign briefs & aims
Campaign briefs & aims

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In store pop up shop
In store pop up shop

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Lego Campaign
Lego Campaign

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1/8
Brava Bras campaign
Brava Bras campaign

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Campaign briefs & aims
Campaign briefs & aims

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Execution
Execution

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Brava Bras campaign
Brava Bras campaign

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1/3
State Government of Victoria Campaign
State Government of Victoria Campaign

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Campaign briefs & aims
Campaign briefs & aims

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Execution
Execution

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State Government of Victoria Campaign
State Government of Victoria Campaign

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1/3
City of Melbourne Campaign
City of Melbourne Campaign

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Campaign briefs & aims
Campaign briefs & aims

Describe your image

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Execution 3 (continued)
Execution 3 (continued)

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City of Melbourne Campaign
City of Melbourne Campaign

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1/6
Bowel Cancer Australia Campaign
Bowel Cancer Australia Campaign

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Campaign briefs & aims
Campaign briefs & aims

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Execution
Execution

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Bowel Cancer Australia Campaign
Bowel Cancer Australia Campaign

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1/3
Twist-A-Pet Campaign
Twist-A-Pet Campaign

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Target audience
Target audience

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Evaluation plan (continued)
Evaluation plan (continued)

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Twist-A-Pet Campaign
Twist-A-Pet Campaign

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1/12
Brand Logo
Brand Logo

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Brand logo & tag line
Brand logo & tag line

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Billboard advertisement
Billboard advertisement

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Brand Logo
Brand Logo

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1/13
YoPro Campaign
YoPro Campaign

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Creative rationale & description
Creative rationale & description

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Execution 2
Execution 2

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YoPro Campaign
YoPro Campaign

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1/4
World Vision postcard campaign
World Vision postcard campaign

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Creative rationale
Creative rationale

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Post card 3
Post card 3

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World Vision postcard campaign
World Vision postcard campaign

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1/5
BMW Media plan
BMW Media plan

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Link
Link

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BMW Media plan
BMW Media plan

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1/2